Neurokindred - Rebrand Concept

Neurokindred is an Australian neurodivergent online therapy service aiming to bring cost effective and LGBTQ+ friendly services to the mental health space.

It was important to bring the colourful aspects of the neurodivergent identity and consider a way to showcase the brand as something both neurodivergent but not overwhelming. The choice of colours allows for the classic “spectrum” rainbow reference within an Australian context, with the use of near white and near black options softening the overall brand so that sensitive eyes can find this softer to take in.